Asus Zenfone Max ZC550KL - A Review

Last week Asus launched something which is right now proving to be the nightmare for Oneplus 3!!! A new version of their Zenfone Max. Before the official launch, the teaser said "LiveUnplugged", so my expectation was a heavy battery and it was so! Read on to know more... 
Appearance: To begin with, the physical appearance is pretty much similar to all other Zenfones. A very slight disappointment. Looking at their teaser, I expected an all metal body (like iphone?)! However Zenfone 3 models (yet to be launched in India) have the full metal body, but not this. Anyways, this is nonetheless sleek & professional. The back cover is plastic, however it has a neat leather texture. I totally love the bright orange, totally me!!! Its also available in a bright blue and good old black.
Physical Attributes: This has a dual microsim phone as its predecessors. It runs on a 1.5GHz Octa-Core Qualcomm Snapdragon 615 which is more often used in tabs than mobiles and those ones available aren't budget phones! At 202gm this isn't light weight, its weight is felt, but most definitely doesn't feel heavy. At almost 1cm thickness, it cannot be called thin (and with the case that I'll end up putting on it, it gets thick)! The very fact that you need not carry a powerbank along, it is worth the slightly heavier & thicker body.  It was expected that this phone would have a Type C port, however I'm glad it turned out to be a Micro USB. The other 3 versions have fingerprint scanner while this doesn't. 
Now comes the best part, the whooping battery of 5000 mAH!!!! I mean seriously????!!! That's just a WOW factor. Though I'm not much into listening music and am not much of a gamer, sometimes I end up not carrying my DSLR and use my phone to do photography. Also while traveling I always need my internet esp to find my routes, so my GPS and data are mostly on and so are the map and route apps plus ofcourse almost non-stop social media, which pretty much drain the battery. My present 3100 mAH battery with excessive usage as said above, gets completely drained by late evening/night if I start with full charge in the morning. So with a 5000 mAH battery, for my kinda excessive usage would easily work for almost two days. I ran Youtube in it nonstop for 4 hours at full battery and it drained to 70%, that's without running any other app with a brand new battery. I can assume it would be down to 50% if maps, gps & social media apps are also running simultaneously and after the battery is a few months old. 50% full is pretty good for a 4 hour excessive non-stop usage!   
UI: It works on the ZenUI built on Android 6.0.1 Marshmallow, which is a gorgeous, very well customizable UI.  Only drawback are the too many built in apps!  
Capacity: The RAM is 2GB. There is a 3GB version also available. The internal memory is 32GB in all (as opposed to the expectation that 3GB version might have a 64GB). It has a micro SD slot that can handle upto 64GB. Though the 2GB version works pretty well, I'm pretty much used to 3GB RAM's speed coz as I said earlier I mostly have all my social media apps and GPS & maps apps open all the time and my RAM usage is mostly at 1.5 to 1.7 GB! This phone is brand new so it doesn't lag as of now. But over time I'm sure 2GB would lag while 3GB wouldn't.
Camera & Display: At 5.5" its perfect. I prefer my phones at 5.5" or 6" (anyways, my women's jeans pockets are too small to hold anything!), esp because of image editing and photo apps that I deal with, bigger screens means better visuals. Also it can double up as a e-reader and its screen doesn't reflect much or glare much making reading, pleasant. The display is 1200x720 HD which I totally love. 
The back camera is 13MP and has a LED Flash. This was a point that I felt was necessary in the Zenpad too. For a handheld device to be used as a OTG camera, it must be atleast 13MP and with flash which weren't in the case of ZenPad. I'm more than glad with this device. The Zenfone 3 versions have a whooping 23MP back camera which is just awesome. I should try my hand on that sometime! 
There aren't much difference in the camera settings & options, and there need not be. Asus Camera UI is pretty good in all their gadgets. The front camera is 5MP which is also good for those selfie necessities!!! One particular option in this apart from HDR is called the Super Resolution. At max with this setting on, the picture came with all its details at 7.6MB! These images are shrunken but I guess you can get the idea on how the clarity of the images are.
Music & Sound: One thing that totally surprised me was that it has a FM Radio support (no, not the internet radio one, but the earphones act as antenna one)!! 
In the Asus Zenpad review I did mention that they have to come up with a 3GB version with 13MP, the hand held device would be perfect and this one is exactly it!!! Priced at just Rs.9999 for the 2GB RAM version and Rs.12,999 for 3GB RAM version, with this kinda specifications, I'd suggest this to anyone who is on the go, you will not be disappointed! 

P.S: The product was gifted by the company for review purposes. However the opinion is my own and this post does not advertise the product.

Bhushavali

An ardent traveler by passion. Being an ex - Art History Teacher, my area of interest especially lies in Nature and Heritage. Visited 85 UNESCO World Heritage sites as of June 2022. I've been listed among the Top 7 Women Travel Bloggers of India, Top 50 in UK. I have been interviewed in a couple of TV Shows, Radio Channels and Events as well. Read more about me and read the testimonials of different brands

19 comments:

  1. Such a lovely review.. The gadget looks cool and great to use... Considering grabbing one..

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  2. Really great for you and it's 5.5 inches! People nowadays prefer 5 to 6 inches than the older one. Zenfone units are very saleable and true to its customers.

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  3. I have a zenfone 5 and was looking to upgrade it and was contemplating their optical zoom version which is quite expensive. But this seems like a great phone too. the biggest problem with ASUS is their battery (esp on wifi) so its great that they have sorted that out

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  4. I like Asus phones for their cameras and most other features, but the sound output via speaker is less. Can you check that for this model?

    Destination Infinity

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  5. I really love ASUS's products! The Zenfone 3 is so chic and lovely! :)

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  6. ASUS has been very good with their phones especially when it comes to giving you value for your money. They are affordable and very up to date with the system and the features as well. It sounds like the perfect phone for people on the go!

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  7. I love Asus phones because they're sop budget friendly and yet with very competitive features! It helps that the designs are also really modern to fit in with the blogger lifestyle

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  8. ASUS is a good brand for gadgets. This review sounds very convincing. I will consider this brand the next time I need a phone. I wonder how much this model is in our country?

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  9. I'm planning to buy another mobile, that has a good front and back camera. Thank you for the review.

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  10. I think it pales a bit on the look department but makes up for it in the features. Maybe they'll have a full metal on their next models.

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  11. Great timing! I just lost a phone and I really need one. I don't have any ideas what to buy, but I had my eyes set on the cheap Hello Kitty phone I saw on Facebook. But the price of this is quite affordable. I might buy one.

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  12. I am not really particular when it comes to mobile phones but as per reading your review, this must be an awesome and reliable one. With its features and by how amazed you are, probably it is one of the best that has been released this year!

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  13. I own a Zenfone 2 and I might say, ASUS line of phones are really great when it comes to built in cameras. I use my phone most of the time to take pictures for my blog. This is a good read and I think I might purchase this as well.

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  14. This is not Zenfone 3 Max. There are no "Zenfone 3 Max" either. This is still the upgraded Zenfone Max, first released at India Market. There are only 3 series included in Zenfone 3 series. The base model, Zenfone 3, the Zenfone 3 Ultra, and the premium and flagship Zenfone 3 Deluxe. :)

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  15. This is not Zenfone 3 Max. There are no "Zenfone 3 Max" either. This is still the upgraded Zenfone Max, first released at India Market. There are only 3 series included in Zenfone 3 series. The base model, Zenfone 3, the Zenfone 3 Ultra, and the premium and flagship Zenfone 3 Deluxe. :)

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  16. I have heard about Zenfone and have seen some people using it as well. For me, it's iPhone always though.

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  17. I have not try this phone yet but I heard that the camera is quite good for its range.

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  18. Looks like a pretty decent phone but I'm all about my iPhone. Can't live without it. I love the MP on the camera for this however.

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  19. Okay, so I was actually thinking if I should get the Zenfone Selfie or this one. I agree all zenfones look the same like the iPhones pero this one has slight improvements from it's predecessors. The camera looks decent and the battery at 5000mAH isamazing. Just wondering how it performs when playing games or when you open multiple apps? I think having an FM radio is cool, too!

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